The Fire Sather Rally got the attention of most of the Ranger’s beat writers. The demonstration last evening got a mention from Steve Zipay, Larry Brooks, Jay Greenberg, all of whom I actually saw at the rally, and from Andrew Gross and Rick Carpiniello whom I did not. Not too shabby. 

No matter that the cigar chomping President and General Manager of the New York Rangers we all love to hate was away from his 2 Penn Plaza Ivory Tower and couldn’t see the discontent of the Garden Faithful firsthand. Our point was made and, by all accounts, MSG got the message loud and clear. 

Sources tell me that Sather’s minions were looking down from 2 Penn and counting heads on the picket line. They were watching and monitoring  traffic on various and sundry Ranger websites and messageboards. Clearly this demonstration rattled a few cages in the front office. 

All things considered that is about all one could ask for. The organizers and attendees are not delusional. I’m sure we all know that Sather won’t be fired or retire because of a few hundred disgruntled fans walking a picket line. But 180 fans represents 1% of the18, 200  fans in the Garden. A one percent response rate is a mass marketer’s measure for success.

Kudos to Mike Zippo and the other organizers for hanging tough and getting this rally off the ground. Many thanks to all the fans who showed up to join us. Your passion and commitment to your hockey team does you all proud. 

James Dolan may own this team and Glen Sather may run it but at the end of the day it is the rank and file fans that make the New York Rangers one of the most profitable franchises in the league. 

It would serve Dolan and Sather well to remember that.

Posted under New York Rangers